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Which of the following groups is mentioned in the affirmative marketing regulations?

  1. Wealthy individuals

  2. Minorities and protected groups

  3. All adults seeking housing

  4. Just single-parent families

The correct answer is: Minorities and protected groups

The affirmative marketing regulations specifically target minorities and protected groups, as these rules were established to ensure that housing opportunities are fairly advertised and accessible to all individuals, particularly those who may face discrimination in housing markets. This includes groups that are protected under various civil rights laws, which aim to promote equal housing opportunity. By specifically focusing on minorities and protected groups, the regulations encourage the removal of barriers to housing access and require that marketing practices are inclusive. This is grounded in the commitment to combat systemic discrimination and promote equity within the housing sector. Therefore, the mention of these specific groups directly aligns with the objectives of affirmative marketing, emphasizing the importance of inclusivity and equal opportunity in housing regardless of race, ethnicity, or other protected characteristics.